The Intelligence Platform for Hotel CEOs

One Screen.
Every Decision.

SmarCEO unifies your hotel financials, PMS operations, banking and asset portfolio into a single intelligent dashboard — built by hotel owners, for hotel owners.

Request Access →Book a Demo
Live P&L
+13.3%
Operating Margin
Occupancy
56.5%
vs 47.7% last month
ADR
£61
Average Daily Rate
RevPAR
£35
Revenue Per Room
LIVE DATA · PITBAUCHLIE HOUSE HOTEL · UPDATED 17:27
01 / The Platform

Built from real
hotel ownership.

Unlike generic finance dashboards, SmarCEO was designed by someone who owns and operates hotels. Every metric, every integration, every insight is built around how hospitality businesses actually work.

Xero & QuickBooks P&L — live financial data per entity
Guestline PMS — Occupancy, ADR, RevPAR in real time
Multi-entity group view with separate financial years
Role-based access for GMs, Ops Managers, Viewers
CEO PERFORMANCE SUMMARY · LIVE
YTD Revenue
£1,051,648+8.2%
Operating Margin
13.3%+2.1pts
Wages % of Revenue
41.3%-0.4%
Current Month Profit
£69,458+562%
02 / Features

Everything a hotel CEO
actually needs.

01

Financial Intelligence

Live P&L from Xero and QuickBooks. YTD revenue, operating margin, wages percentage — all in one view across multiple entities.

XeroQuickBooksMulti-entity
02

Hotel Operations

Real-time Occupancy, ADR and RevPAR from Guestline PMS. Monthly trend analysis. Current vs last month comparisons.

Guestline PMSOccupancyADR/RevPAR
03

Group Dashboard

See all entities in one consolidated view. Drill down to any hotel or business with a single click.

Group ViewEntity Drill-down
04

Enterprise Security

Magic link authentication plus TOTP 2FA. Rate limiting, audit logging, JWT sessions. Bank-grade security for your data.

2FAAudit LogRate Limiting
05

Reports & Exports

Branded PDF reports and Excel exports on demand. Custom date ranges. Summary or detailed breakdown.

PDFExcel/CSVCustom Dates
06

Role-Based Access

CEO sees everything. GMs see their hotel. Ops Managers see their entities. Viewers have read-only access.

CEOGMOps Manager
03 / Why SmarCEO

Not another
generic dashboard.

Generic AI finance tools don't understand hotels. We do.

Generic SME finance tool
Hospitality-specific intelligence
ERP + banking only
Accounting + PMS + Banking + Assets
No hotel KPIs
Occupancy, ADR, RevPAR built in
Single entity view
Multi-property group dashboard
Built by software engineers
Built by a hotel owner
One-size-fits-all reports
Hospitality financial year aware
04 / Pricing

Start with what you need.
Scale as you grow.

Core
£149/month

Financial intelligence for independent hotels

Xero or QuickBooks integration
P&L dashboard
Monthly trend charts
PDF & Excel reports
2 user seats
Get Started
Operations
£349/month

Full hotel intelligence with PMS data

Everything in Core
Guestline PMS integration
Occupancy / ADR / RevPAR
Multi-entity group view
5 user seats
Role-based access
Most Popular
Portfolio
Custom

Enterprise platform for hotel groups

Everything in Operations
Banking & cash flow
Asset portfolio tracking
AI strategic advisor
Acquisition analysis
Unlimited users
Contact Us
05 / Get Access

Ready to see your
hotels differently?

SmarCEO is currently invite-only as we onboard our first clients. Request access or book a demo to see the platform in action.

OR
Book a Demo →